Who we are

Proud to Be Local. Built for Impact.

Named after the Khmer ox-cart, Roteh Tours connects travellers with rural Cambodian communities — turning farms into destinations

Our Mission

To connect travellers with rural Cambodian communities through meaningful, responsible, farm-based experiences

Our Vision

A Cambodia where farms and villages thrive as destinations — rewarding what communities already own: land, culture, and knowledge

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+20%Community income growth

M

International tourists welcomed by Cambodia in 2024

%

Year-on-year growth in arrivals vs. 2023

Guests served annually by 2028, growing from 150

%

Community income increase for partners, every year

How It Works

From Farms to Destinations

1. Map community assets

We identify farms, crafts, heritage and host families with real stories worth sharing.

2. Co-design experiences

Safe, authentic agendas are built together with the community — never imposed on it.

3. Deliver with local hosts

Trained hosts run the experience: hospitality, safety, and storytelling in their own voice.

4. Sell through partners & direct

We reach guests via schools, NGOs, eco-networks and direct booking.

5. Generate local income

Revenue flows to farmers, hosts and artisans — with a +20% income target for partners.

6. Measure & improve

We collect feedback, refine the model, and reinvest in community capacity.

Our Team

The Founders Behind Roteh

From market research to the villages — the team building Cambodia's community-based agrotourism model

Thach Rithea

Thach Rithea

Co-Founder - CEO

Chansopheak

Chansopheak

Founder

Blog Post

Stories From the Field

Heritage, farming and community travel across Cambodia

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