Travel With Impact

Travel Beyond the Destination. Connect With Local Life.

Our Mission

To create meaningful tourism experiences that connect travelers with local communities, agriculture, nature, and everyday life — while helping tourism create positive opportunities for rural livelihoods.

Our Vision

A Cambodia where tourism brings people closer to local life, creates opportunities for rural communities, and helps protect the culture, nature, and livelihoods that make each destination unique.

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IMPACTTravel that creates value beyond the journey
6.7M

International tourists welcomed by Cambodia in 2024

23%

Year-on-year growth in arrivals vs. 2023

300

Guests served annually by 2028, growing from 150

20%

Community income increase for partners, every year

86
HOW IT WORKS

From Farms to Destinations

1. Discover Local Assets

We explore the farms, people, traditions, food, landscapes, and stories that make each community unique.

2. Co-Design Experiences

We work with local people and businesses to turn existing community assets into meaningful travel experiences.

3. Empower Local Hosts

Local hosts lead the experience, sharing their knowledge, skills, culture, and stories in their own voice.

4. Connect With Travelers

We bring these local experiences to travelers through Roteh Tours, direct bookings, and trusted travel partners.

5. Generate Local Income

Tourism creates opportunities for local hosts, farmers, cooks, guides, homestays, transport providers, artisans, and other businesses.

6. Measure & Improve

We learn from travelers and local partners to continuously improve the experience and strengthen its local impact.

MEET THE PEOPLE BEHIND ROTEH TOURS

The People Behind the Journey

Thach Rithea

CEO & Co-Founder

Chansopheak Hem

Founder & Chief Community Impact Officer

Hom Sopheak

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